Why Proofline
Operators, not a platform reseller.
Proofline is independent by design. We don't resell software, take vendor commissions, or arrive with a predetermined technology answer. We start with the economics of your business and recommend only what the evidence supports.
Sometimes that means using AI. Sometimes it means fixing the process first. Sometimes the right answer is not to invest yet.
Mitesh Vashee, Founder and Principal
Founder & Principal
Senior advice from someone who's done the work.
Mitesh is an AI, product and business transformation executive with more than two decades of experience building companies, launching products, leading transformation programs, and operating at executive level.
His experience spans early-stage ventures and large enterprises across financial services, healthcare, media, and B2B software.
Proofline grew out of that experience: start with the business problem, establish the economics, and use AI only where it materially improves the outcome.
Track record
Years of experience
Startup founder
Products launched
AI and technology innovation hubs built
Scale
Transformation engagements led
Banking-sector merger — AI and technology transformation led
Global reach of products and platforms launched and transformed
Person teams led
Also: led technology transformation at a leading nonprofit during a period of 150% revenue growth to approximately $400M.
Trusted by
Proofline principle
The question isn't where AI can be used. It's where it changes the economics enough to matter.
How we work
Four things we won't compromise on.
Independent by design
We don't resell software, take referral fees, or begin with a preferred technology.
Evidence before investment
We establish the baseline, economics, and constraint before recommending what to build or buy.
Senior people do the work
The senior advisor you hire is directly involved in the work - not replaced by a junior delivery team after the sale.
Willing to say no
If AI isn't the right answer, or the organization isn't ready yet, we'll tell you.
Where we fit
The right partner depends on the decision you still need to make.
Proofline is most useful when the answer isn't obvious yet - when leadership needs an independent view of where AI could create value, what needs to change first, and what is actually worth funding.
Proofline is a good fit when…
- You know AI matters but aren't sure where to start.
- You need an independent view before committing meaningful budget.
- You want to understand the economics before choosing technology.
- You need senior operators directly involved in the work.
- You're willing to change the underlying process, not simply add AI on top.
- You want measurable operating outcomes rather than another AI trends deck.
We're probably not the right fit when…
- You've already chosen the vendor and only need implementation labor.
- You're primarily looking for staff augmentation.
- The main objective is finding the cheapest development team.
- You want an AI strategy without giving us access to how the business actually works.
- The decision has already been made and you mainly want someone to validate it.
Not sure where AI belongs in your business?
Start with a directional readiness assessment, or talk with us about where the economics may justify a deeper look.